The secret of success?

Feb 25, 2016

“You sound like you really enjoy what you do,” wrote the person who responded to a recent blog post. I do, in fact, enjoy what I do. I enjoy the writing part, not just because writing is a crucial ingredient of modern marketing, but because I really enjoy the craft,...

Who would have anticipated this on Valentine’s Day?

Feb 24, 2016

Sunday morning, Valentine’s Day, the TV was on in the background as I edited photos from my recent trip. CBC NewsWorld. Boring news, not amorous movies. It didn’t take me long to realize, though, that every single ad was for dating services. Several different web...

How would you describe us?

Feb 12, 2016

I’m still making my way through a really fun book I got for Christmas, called When to Rob a Bank, by the authors who previously gave us the gem, Freakonomics. It’s a collection of blog posts they’ve done since publication of their first book, a delightful collection...